Analysis of the market structure and development trend of China's Internet + automotive aftermarket in 2018, the pattern of national Internet auto parts enterprises is obvious
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Author:160jingxiang
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Published time: 2019-03-06
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Under the trend of Internet development, the industrial model of the form has been unable to meet the needs of the society. Entrepreneurs in the Internet era have joined the auto parts industry to explore the broad development space of the Internet+. In the Internet era, China's auto parts are developing in the direction of informationization, quality and globalization. The future "Internet + Auto Parts" will become a new trend in the era of mass entrepreneurship. This paper analyzes the market structure and development trend of China's Internet + automotive aftermarket in 2018.
Under the trend of Internet development, the industrial model of the form has been unable to meet the needs of the society. Entrepreneurs in the Internet era have joined the auto parts industry to explore the broad development space of the Internet+. In the Internet era, China's auto parts are developing in the direction of informationization, quality and globalization. The future "Internet + Auto Parts" will become a new trend in the era of mass entrepreneurship. This paper analyzes the market structure and development trend of China's Internet + automotive aftermarket in 2018.
Industry market pattern 1: The pattern of national Internet auto parts enterprises is obvious
After experiencing the violent rush in 2014 and 2015, the Internet wind in the auto parts market began to slow down. During the period, Zhuge Auto Repair, Naughty Stall, Zhongchi Chefu, Kangzhong, Batulu, Auto Superman, Tour Tiger and other national auto parts Internet companies have all been in the limelight. After 17 years of sudden stoppage, some of them have been exhausted and thoroughly Closed down, some financing is in place. During the period, there were fast-track car suits, car Tongyun and so on with strong capital.
After three or four years of baptism of Internet auto parts, the penetration rate of Auto Parts Internet in the entire auto parts market is only 3%, and from many examples, the operational capacity is *missed, the overall operation efficiency is low, than the traditional auto parts shop. The return on investment is still much lower. The auto parts Internet model is generally divided into two types, one is the vertical B2B mode, and the other is the B2C mode. The two modes are barely weak, and it is still unclear who will win after the *. Followed by some regional auto parts Internet e-commerce, such as Che Tongyun, Auto Parts, Liu Bei repair car, auto people, A, B, D, Huaqi, Tianjin car service, car with dragon and other rookie players.
